employer brandYesterday, the Circle of Peers roadshow came to a close for the second time this year.  Over the past month we have been bringing the topic of The Employer Brand: how to become a Talent Magnet to our candidates in London, Isle of Man, Sussex and Gibraltar.  Yesterday the road trip came to an end in Gibraltar and luckily for Maureen she can recuperate and reflect in the sun for a few days before coming back home to us.

In keeping with the theme of the roadshow, we have been addressing ideas of talent recruitment in the blog each week and this week is our final week of helpful talent tips.

Just to remind you, here are the 6 As of becoming a Talent Magnet.  You can view the presentations from the events here.

A nalyse

A ttract

A ssimilate

A dvise and Advice

A dvance

A dieu

This week we are focusing on the importance of Advance. In April this year, the CIPD published its Annual Learning and Development Survey which you can read here. 

The survey discusses the key trends in learning and development methods in UK businesses.  It points out that in the last year in-house training has become the favourite option and that three quarters of companies interviewed had coaching and mentoring schemes in place.

This is good news, because one of the best ways to become a talent magnet is to show new recruits that they will be looked after at your company and that you are interested in their development as well as the company’s.

Here at Cullen Scholefield we like to encourage a coaching culture.  Soon we will all be embarking on one of Maureen’s train the trainer courses to learn how to train people in the most effective way.  In the meantime though, not a day goes by where I don’t learn something new or teach something that my colleagues didn’t know.  Even now I am teaching Gina  and Vicki how to upload the blog onto the website, if I don’t then you might be blog-less when I go on holiday in July!

A coaching culture not only shows that you are interested in developing talent, but also keeps employees engaged. Regular coaching breeds good working relationships and constant training ensures high productivity and fast learning.  If you hold infrequent, out of office training sessions, sometimes the lessons learnt can be forgotten in a few weeks, but when every day is a training day, new skills and knowledge is more likely to stick.

At our London Circle of Peers, Stuart Holdsworth discussed the programmes in place to create a coaching culture at Cineworld. This programme has proven to be a great success and now several rounds of Cineworld managers have achieved an ILM qualification in Leadership and Management through this coaching scheme.  Now they are passing on their knowledge and skills by becoming coaches themselves.

You can hear more about this programme by listening to Matt Eyre, the Vice President of Operations at Cineworld, here 

single-bottle-of-ridgeview_562x565At Cullen Scholefield we are very passionate about advancement. We have recently launched the campaign ‘Where will we take you now’ which actively encourages our past candidates to take up a new course.  If you book a new course before the end of 2014 then we will send you 6 bottles of Ridgeview Vineyard’s finest bubbly to celebrate! It just so happens that one of the courses we’re promoting through this campaign is the ILM Level 7 Qualification in Coaching and Mentoring.

You can read more about signing up here and in one fell swoop you can become a talent magnet, create a coaching culture and celebrate with bubbly!  What are you waiting for?